Lichfield man wins pizza eating contest in aid of St Giles Hospice

Runner-up Stuart Gould (left) and winner Jamie Hedgecox.

Runner-up Stuart Gould (left) and winner Jamie Hedgecox.

By Lichfield Mercury  |  Posted: February 10, 2016

A LICHFIELD man with a big appetite has helped raise more than £900 for St Giles Hospice by eating four and a half 12 inch pizzas – that’s 36 slices – in just sixty minutes.

Jamie Hedgecox, a team member of Hellmann Worldwide Logistics at Fradley, was victorious in the Great Hellmann Eat Off Pizza Eating Contest which took place at city restaurant Pizza by Goli last week.

The 22 year-old maintained a steady pace out-eating nine other competitors with a clean win.

James Timms, (21) from HWL’s IT department, started off strong wolfing-down three pizzas in the first twenty minutes. Unfortunately for him, he could not maintain his pace and he crashed out of the contest two slices later when he made a sharp exit to the gent’s toilets!

The favourite warehouse operative Stuart Gould (41) bowed out after four pizzas, conceding to Jamie who proved that size doesn’t matter when it comes to being a great eater.

From left Aaron Coleman, Bahzad Asrari, owner of Pizza by Goli Lichfield and Jamie Hedgecox.

In all ten contestants demolished over thirty 12 inch pizzas in the hour-long contest.

The pizza-eating contest raised £927 for St Giles Hospice.

Since their fundraising year commenced last September, the HWL Lichfield Corporate Social Responsibility committee has organised an assortment of events including a family fun day last September, a bake off, numerous dress down days and raffles to help raise cash for the charity.

The HWL Lichfield team are well on their way to reaching their annual fundraising target of £5,000, hovering just under the £4,000 mark (£3,885 accrued to date) with six months to go.

Pizza lovers (from left) Stuart Gould, Jamie Hedgecox and Nick Horton.


Bahzad Asrari, owner of Pizza by Goli Lichfield said: “I am delighted to sponsor the event; St Giles Hospice is a wonderful charity that offers specialist care to local people with cancer and other serious illnesses.”

St Giles Hospice Community & Corporate Fundraiser, Aaron Coleman was in attendance at the event and praised the committee for organising “such a fun and engaging fundraiser”.

At the end of the gut-busting eat-off the contestants “were well and truly stuffed”.

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